The last, but not the end
2020 will be the last year that the Flower Council of Holland will publish the Houseplant of the Month and the Flower Agenda after a successful run of over 15 years.
In the autumn of 2020 the Flower Council will launch a new programme: the Flower and Plant Collections, with which we can respond better to the needs of the consumer (press), who are very interested in seasons and trends. The new approach are also better suited to the growth platforms (seasons and interiors).
A group of flowers and (outdoor) plants to match the season will be selected on the basis of trend information (based on Horticulture Sector Trends). We will publish a collection twice a year; one collection for the spring/summer season and one for the autumn/winter season. In addition to the products, these will also cover aspects like colours, materials, shapes, textures and specific themes. The products obviously play the leading role, and can also be used very successfully by producers and traders in their own marketing and promotion.